Paris is the capital of luxury and fashion, so it was only natural for DS Automobiles to choose the Paris Motor Show to launch Commandes Spéciales, the trial based on bespoke DS design. This initiative is inspired by the history of DS, with the Presidential DS and Prestige DS vehicles. It also echoes the expertise of leading French luxury firms with their bespoke or personalised services. The first practical example, designed for a customer: DS 5 Commande Spéciale.
In the past, DS fulfilled special orders for celebrities, politicians, etc. Today, these vehicles are known the world over. DS has placed its expertise at the service of creativity and customer requirements on many occasions. Projects included bespoke armoured vehicles, such as the one built for General de Gaulle, partnerships with coachbuilders such as Chapron, and a multitude of colours for the roof and body of the original DS, since personalisation has always been part of our genes.
With DS, a brand whose ambition is to bring French luxury to the automotive sector, customers can make their dream a reality. The first initiative developed as part of this unique approach, combining co-design with bespoke specifications, is: DS 5 Commande Spéciale, premiered at the Paris Motor Show. Project review…
The story starts with a wish. Your wish to own a car that is truly YOURS because you are unique, because you have specific requirements or because you want to treat yourself… Mme L., a customer of DS 5, shares, expresses and describes her wish to the Style Director of DS Automobiles, Thierry Metroz.
Once the list of requirements has been issued and shared, the craftspeople and experts of DS set to work with meticulous precision, to create, build and give shape to a jewel of a car.
Today, for the needs of this first bespoke development, DS craftspeople worked with dexterity and passion over a period of four months. The result: a DS 5 with glittery deep black bodywork in a shade called Stardust Black. This shade was developed specially for the customer of this car, with its highly refined interior design.
nside the car, the emphasis is very much on elegance. The renowned watchstrap design has been revisited with an exceptional plaited-effect finish on the Nappa leather. This finish can also be seen on the door panels, instrument binnacle, central armrest and rear shelf, and metallic-effect leather on all the interior trim parts (steering wheel trim, door handles, roof trim, etc.).
A crazier touch is added with the use of Amétryne Green velour (a nod to the colour of DS E-Tense, which was admired by the customer) inside the storage compartments and the development of a protective mat, of a softness and thickness unique in the automotive industry, also in Amétryne Green, and featuring a crescendo of colour. The titanium gear lever knob, produced using parametric design and 3D printing, adds the final touch to this bespoke design.
True refinement is in the details, so the rear boot shelf is fully upholstered in leather with an expanding leather storage compartment for a suit or cocktail dress. A set of unique, coordinated, hand sewn luggage is also provided, made from calfskin and lined with satin-effect Amétryne Green fabric.
Finally, reflecting the practices of leading luxury firms, a badge marked ‘Built by the DS Workshop – September 2016′ is positioned in the central storage compartment, placing a signature on this co-design with our customer.