After a year of absence, it seems that 2016 is the right time for the revival of the Bologna Motor Show, which is one of the events that Italians car enthusiasts expect more. Forty years after the first edition, the Motor Show 2016 should take place from 3 to 8 December, and includes initiatives both at the fair and in the city, with the involvement of the institutions and operators and events inside and outside the pavilions.
“The atmosphere is very positive, – says Franco Boni, President of BolognaFiere – there is a desire to build, with professionalism and effectiveness. Everybody wants an autoshow in Italy, the institutions, the brands, the supply chain, consumers, the city of Bologna, the territory”.
“We have been able to involve them – explains Antonio Bruzzone, CEO of BolognaFiere – making intervene directly in the design of the Exhibition, an event all Italian in the sense that responds to the tastes, customs, expectations, the characteristics of the automobile market of our country”.
The Motor Show 2016 edition comes with a new formula, more oriented to marketing and with reduced (for the auto companies) cost by the number of registered public appearances. We will have test drives, the show, races and also activities related to “car culture” for the creation of a network involving the public and the entire production chain.